The ranch is now owned by my dad and several other family members and managed by my brother Brian. I began watching from a far 5 years ago, while working my high paying career as a Financial Analyst with Caltech up in the city. For me it was clear that it was likely the ranch wouldn't be in our family in another 10 years unless something drastic changed.
So I picked up a book called "How To Not Go Broke Ranching" read it and shared all that I had learned with my family. This began an education in ranching, ranching finance, Grass-fed beef, environmental science and holistic land management which led to my current passion.
I was doing all that I could to help influence change from afar, with all that comes with raising a family, working a demanding job and commuting 2 hours a day. Seemingly it was making little impact.
Then one day while shopping in the mall I asked Julie who grew up outside Portland, why are there so many teenagers in the mall, they don't seem to be shopping. Are they just hanging out here? When she responded yes, I asked is that the life you want for our girls and she said no...
A few months later we found ourselves living in a camper on 160 acres of bare land outside Spray Oregon which is in the least populated county in Oregon (Wheeler).
We had lofty dreams, lots of ambition and no clue what we were doing. We knew the life we wanted for our family wasn't in the city, so we decided to take it into our own hands and create it. We stayed in Spray for 3 years when we sold the 160 acres and moved our family to the home where their great grandpa Tom started his family at in 1949.
At almost the same time our neighbor Michael sent me a text and asked if I wanted to buy a quarter of grass-fed beef from him. Coming off a successful Solar Eclipse event where we hosted over 500 people camping on our land, our entrepreneurial spirits were high. I had been wanting to start selling grass-fed beef direct to customers for a long time, so I called him.
It wasn't long, before we had agreed that Right Lane Ranch would be purchasing two steers from him in July, we then started calling other neighbors and got the ball rolling. Then in late February 2018, we began offering The Healthiest Oregon Raised Grass-fed Beef direct to families in and around Oregon.
We believe the reason Right Lane Ranch Grass-fed Beef needs to be on dinner tables around Oregon is that we just don't know what we are getting at the grocery store any more, nor what it is doing to our bodies. It blows me away that now 85% of the grass-fed beef sold in the US is from international sources, yet consumers and ranchers are unaware.
I've found that I love teaching and want to inspire ranchers as well as future generations to keep their family heritage for generations to come. We are taking the lessons we continue to learn in this journey and using them to help other ranchers to become and stay profitable for years to come.
We've quickly grown in this short year of business and recently came to realize that our passions fall Not in serving the masses, but in Building A Community With Values Similar To Ours. We are working towards building a nationwide community of families who support their local American Ranchers.
We feel we are starting a movement and are excited to have you sitting in the passenger seat with us.
All our best,
Nate & The Campbell Family at Right Lane Ranch
At Right Lane Ranch, Our Mission is to deliver The Healthiest Oregon Raised Grass-fed Beef To Families In And Around Oregon. We will do this in a way that supports our neighboring ranchers and helps them to continue their heritage.